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First, let’s look at prices in general for these brands. Nike has the largest median price, followed by ASICS and Adidas . While many Nikes are moderately priced, there are lots of different offerings for niche markets that are willing to pay more. Most notable are the basketball shoe collections, which feature endorsements from stars like LeBron and Kyrie, as well the more specialized athletic shoes such as running shoes and sports cleats. ASICS and Adidas probably also have a higher median price because of their more specialized shoe collections and innovative

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